
Author: Alex Skorik, CMO of Bluelight.inc
After successfully finishing our key development stages (Open Alpha and Open Beta in the Testnet), we have finally rolled out the official version of Bluelight.inc in the Mainnet. We welcome everyone to embark on a startup building journey with full game functionality and $KALE tokens available. To celebrate this pivotal event and help newbies onboard, we have released a long-awaited video teaser! That’s what I’m going to discuss with you today.
How we made this gem
Bluelight.inc teaser was made in collaboration with the ToonBox Studio: aside from having a dozen kids cartoons in their portfolio, they are mostly renowned for the Mr. Freeman cartoon. The next adult animation series released by the studio is Take My Muffin (a story of eccentric entrepreneurs who want to create a killing startup and try to fulfill their crazy business ideas).
The Bluelight.inc project is not just inspired by this animated series – the action of our game takes place in the same virtual universe. There are five main characters (mascots) that burst with startup ideas and make killing jokes: they are the dream team under Dealan’s leadership.
Gua is the dream team’s HR expert, so she anchors the teaser, explaining what the Bluelight game is about and showing it around. You will catch a glimpse of San Crypto and its inhabitants.
A few words about Bluelight.inc

Bluelight.inc is a WEB 3.0 virtual startup simulator that immerses players into the vibrant city of San Crypto. Inhabited by business sharks, top dogs and all sorts of species, this is the best place to fulfill your entrepreneurship ambitions because everyone has the opportunity to scale their business from a garage to a sleek skyscraper and make tons of cash.
To progress in Bluelight.inc, you need to buy or rent offices, create a dream team, and level your employees up to perform tasks more efficiently. The game is based on two modes:
- In the Business Tycoon mode where you manage your offices and businesses. Everyone can start in a garage , but as your business is scaling up, you’ll need to buy or rent offices. Don’t forget to equip your offices with amenities and furniture because the complexity of projects is increasing, requiring more satisfied and more skilled employees to complete tasks.
- The Collectible Card Game mode boils down to project completion. Here you will face strategic challenges and quests by placing character and buff cards on the playing field. For successfully completed projects you will earn the BUX in-game currency that can be used to purchase furniture and staff cards in our Shop.
What we’ve done in 2023 and what’s ahead
In 2023 our team has made a huge leap forward – we advanced our project from the Alpha stage to the official public release! On top of that, I’d like to mention the following important milestones:
- We launched the Shop with in-game objects (characters, furniture).
- The Bug contest helped us improve game mechanics and rules.
- Our developers have deeply refined the game build and its visuals (I really like how cozy and warm our workspace has become).
Now with the Open Beta functioning in the Mainnet since November 14th, our team plans to finish Season 00 (initial stage at which you can earn rewards for the best performance and game records) until December 3rd. We also plan to polish $KALE tokenomics and, of course, improve game mechanics.
What’s next?
At the moment, we are working on integration of NFTs into the game to make your experience even more gripping and simplify game completion. In the beginning, they will represent in-game objects (offices, worker cards, equipment, and so on) with five levels of rarity.
Finally, I’d to share a little secret: very soon, you will see Bluelight.inc’s mascots in the upcoming Take My Muffin episode, while their characters will show up in San Crypto! So, it’s high time to get acquainted with this virtual world and its opportunities: watch our teaser, sign up and start playing for free.
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